TCU Names Vice Chancellor for Marketing & Communication

TCU has named Merianne Kimmel Roth vice chancellor for marketing and communication. Roth, who had served as associate vice chancellor since 2019, began her new role June 1.

Roth was selected following a nationwide search that attracted an extensive pool of candidates from top-tier universities, TCU said in a news release.

“Merianne’s impressive array of skills and brand expertise will be instrumental in TCU’s quest to enhance our national reputation, elevate TCU’s brand and further strengthen our community engagement efforts,” said the university’s president, Daniel W. Pullin. “As a member of the president’s cabinet, the role of vice chancellor for marketing and communication is critical as we collaborate to develop TCU’s next strategic plan and even more so as we work to achieve our greatest aspirations and lead our university into the future.

Merianne Roth
Photo courtesy of Fort Worth Business Press

“Merianne’s vision for TCU’s marketing and communication strategies will play a pivotal role in how we connect with our current and prospective students, alumni, faculty, staff and the broader community, while navigating the ever-evolving landscape of higher education.”

Roth’s career spans corporate and community executive leadership roles that will be beneficial in leading the university’s division of marketing & communication, the news release said. As associate vice chancellor, she invigorated TCU’s communication strategies in the areas of internal and external communications, social media and multimedia engagement, events and community projects, crisis and issues management, TCU Magazine and the Endeavors research publication.

Before joining TCU, Roth held leadership positions at Visit Fort Worth, RadioShack and JPS Health Network. She earned a bachelor’s degree from Mississippi University for Women and an Executive MBA from TCU. She is an active member of the Fort Worth community and has served on various boards, including the Fort Worth Forum and Fort Worth Country Day.

“It’s been a privilege to be a part of the TCU team for the past five years, and I’m honored to serve as vice chancellor,” Roth said. “TCU is a place of values, community and academic mission, and, thanks to our leadership, we’re entering a remarkable era of innovation and growth. I’m proud to have a role in building an even stronger future for our university and ensuring that a TCU education continues to benefit our students and the broader community. There’s no better time to be a Horned Frog.”