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App-Based Squeeze Massage Opens in the Foundry District
Squeeze Massage, a new innovative app-based massage concept created by the founders of Drybar, is now open in Fort Worth’s Foundry District at 2621 Whitmore Street, marking the concept’s first location in Dallas-Fort Worth, second in all of Texas, and 11th nationwide.
Locally owned by Fort Worth female entrepreneur Siera Holleman, Squeeze provides “a way better massage experience” for guests with its streamlined on-demand business model. Using an app-based platform, guests can book and pay for massages, set personalized preferences, tip, rate, and review all at their fingertips. Time is never wasted by calling in advance to book appointments or waiting in lines to check-in or out.
photo credit: Cameron Fronk
Squeeze’s 3,000-square-foot location in Fort Worth is contemporary in nature while evoking a sense of calm and solidity — it features a bright, welcoming lobby with beaming teal walls, sleek hardwood framing, modern floor-to-ceiling glass windows, curated art, and eight (8) private massage rooms with best-in-class technologies to create the perfect massage setting based on guests’ personalized preferences.
Personalized preferences give the guest total control over their experience, from pressure and aromatherapy to in-room lighting, temperature, and sound. Once set, preferences are saved on the guest’s profile, so that each massage therapist knows exactly what the guest wants, each and every time. As an added perk, guests can choose from deep tissue, heat therapy, aromatherapy / essential oils, and percussion therapy, all at no extra cost.
Squeeze offers multiple pricing options for guests, including discounted monthly memberships or Pay-Per-Squeeze rates:
• Mid Squeeze Membership: $95/month – includes one 50-minute massage per month
• Main Squeeze Membership: $125/month – includes one 80-minute massage per month
• Pay-Per-Mid Squeeze: $129 for 50-minute massage
• Pay-Per-Main Squeeze: $159 for 80-minute massage
In celebration of its Fort Worth debut, Squeeze is offering an exclusive and limited-time grand opening offer — anyone who signs up for a monthly membership at Squeeze Fort Worth within 60 days of the grand opening will save $15 off the regular monthly membership fee — $80/month for Mid or $110/month for Main*. Memberships require no obligation, are billed monthly, and can be cancelled anytime. Unused monthly credits roll-over and never expire, and members can easily gift or transfer their monthly massage to a friend or loved one. For each membership sold, Squeeze provides a day of canine support to a person with a disability through Canine Companions, the nation’s leading provider of service dogs to adults, children, and veterans with disabilities.
photo credit: Cameron Fronk
Squeeze Massage’s Fort Worth operating partner and owner, Siera Holleman, has a background in fundraising, marketing, and operations, previously working with established brands including Williamson-Dickie Mfg. Co and Simpli.fi, yet has long-held an ambition of owning her own business. As a regular patron of Drybar, Holleman was captivated by the creators’ venture into disrupting the massage industry with Squeeze. Initially drawn to the concept’s whimsical branding, her decision to join the company as its Fort Worth operating partner was solidified after meeting founder and CEO Brittany Driscoll and recognizing the heartfelt values underpinning the brand. After nearly 12 months of construction, permitting, and finish-out, Holleman is thrilled to introduce Fort Worth to a modern, app-based approach to massage therapy.
“I truly fell enamored with Squeeze’s feel-good branding and modern-yet-affordable approach to massage therapy,” said Siera Holleman, owner and operator of Squeeze-Fort Worth. “We offer a stress-free environment with no cashiers or awkward checkout lines, allowing guests to remain in a relaxed state of mind post-massage. I’m confident that our Instagram-worthy aesthetic and guest-centered, no-fuss approach will make Squeeze the go-to massage destination for Fort Worthians.”
“We are very excited to bring a way better massage experience to Fort Worth,” says Brittany Driscoll, Co-Founder & CEO of Squeeze. “We intentionally designed our business model to facilitate and champion small business ownership, so I am beyond thrilled for Siera as she opens the second Texas location in the heart of Fort Worth.”
Squeeze’s flagship location opened in March 2019 in Studio City, California. Within one year, it had almost 1,000 members and generated over $1.6 million in revenue. Nearly 100 Squeeze locations are currently in development, with 300-500 locations planned to open within the next seven years.
Squeeze-Fort Worth is open seven days per week from 8 a.m.-10 p.m. For more information on Squeeze or to book a massage, visit squeezemassage.com or download the free app in the Apple App Store.
*Grand opening offer discount applies for first 6 months of membership. Simply visit https://www.squeezemassage.
