Fort Worth Artist Launches Exclusive Brand for HSN

Alana Kay, a visionary integrating the world of fine art into fashion design, announced the launch of othrwīs by Alana Kay, a collection available exclusively to HSN, a leader in livestream shopping and video storytelling.

The inaugural collection features ready-to-wear styles and artwork created specifically for HSN. Alana Kay will serve as the Artist and Creative Director of othrwīs by Alana Kay and will be the public face of the brand.

The exclusive HSN collection offers easy-to-wear, machine-washable, inclusively-sized pieces made with a stretchy knit fabric. Every piece in the collection will be available in sizes XS-3XL. Fueled by the power of color, Alana Kay digitally transforms her large resin paintings into the fabric used in her head-turning fashion collections. Her pieces elevate everyday life into a gallery show, making you a masterpiece that is sure to incite compliments.

“I love where fashion is right now. Women feel more empowered to dress how they choose, rather than chasing the latest trends,” said Alana Kay. “Creating a brand featuring my artwork exclusively for HSN feels like a dream! Their customers aren’t afraid of bold colors and I’m thrilled to offer a collection of styles that will make wearers of every shape and size feel like the powerful beauties they have always been.”

Photo courtesy of Alana Kay

After starting her flagship brand, AlanaKayART, in her Fort Worth, TX home in 2017, Alana Kay has continued to expand globally, capturing and captivating the attention of creators, collectors, and consumers alike. In a world where women are often told to blend in, Alana Kay preaches the freedom found in standing out.

“HSN is known for their story-telling and exceptional customer experience, which just so happen to also be core values of my brands, and is one of many reasons I jumped at the chance to collaborate with them.”

Customers will be able to exclusively shop the new collection on HSN beginning May 9 when Alana Kay makes her full HSN on-air and streaming debut to introduce othrwīs by Alana Kay. You can also shop the exclusive collection onhsn.com.