Will Rogers Memorial Center Welcomes New Director of Sales

Sales and marketing veteran Jordan Steffan has been promoted to director of sales for Will Rogers Memorial Center (WRMC), according to Mike Crum, director of the City of Fort Worth’s Public Events Department.

Steffan has been a key player on WRMC’s sales and events management team since 2019, working with events ranging from equestrian and livestock shows to concerts, consumer shows and community events. She had been serving as interim director of sales since August.

“Jordan Steffan brings the exceptional talent, expertise and institutional knowledge needed to help drive WRMC’s continued growth as a leading venue for local, national and international events, especially in the equestrian industry,” Crum said. “She is an excellent example of the depth of skilled and dedicated staff who make it possible for us to promote from within, which is an ongoing Public Events Department commitment.”

Jordan Steffan
Photo courtesy of WRMC

The 120-acre WRMC complex is operational 24/7 year-round, with the exception of Christmas Day.

“Will Rogers is a unique venue with multiple events and various types of shows running concurrently,” said Kevin Kemp, General Manager of WRMC. “After a national search, Jordan’s experience, enthusiasm and connections will provide continuity as well as fresh perspectives for our sales and marketing efforts.”

Steffan’s goal is for WRMC to compete with other top tier equestrian centers while expanding bookings for concerts and community events.

“I’m looking forward to working closely in a leadership role to continue to elevate the event experience for our elite equestrian clientele, as well as increase operations revenues generated by the numerous events we host each year,” she said.

Photo courtesy of WRMC

Holding a B.A. in sociology/communications from Rollins College in Winter Park, Fla., Steffan brings more than 16 years’ experience in events sales and marketing.

Prior to relocating to Fort Worth she served for five years as director of sales for historic Sahlen’s Stadium in Rochester, N.Y. She then served five years at the Rochester Institute of Technology as associate director of sales in the University Arenas Department.