Made in Fort Worth: Lawson Brown

Named for the founder’s two daughters, Lawson Brown is an online destination for clothing, jewelry, accessories, and inspiration. We reached out to founder Carolyn Osborn to talk about her experiences as a business owner and what we can expect from this new venture. 

Madeworthy: Tell us all about Lawson Brown. When did you dream this up?

Carolyn Osborn: It’s a dream I’ve always had. This is just the latest iteration. Dreams evolve and grow with you. Before Lawson Brown, I owned a brick-and-mortar with my sister-in-law called Lola + Lina. We carried items that were hard to find in the area, at various price points, and were appropriate for all occasions and ages. This didn’t feel like work to me because I loved it SO much. During the pandemic, I welcomed my second child and realized that I didn’t have the bandwidth needed to sustain Lola + Lina, so I decided to close the store, but I didn’t sell it because I had faith in my dream and knew I’d want to return to it. In 2023, I felt the call again! Lawson Brown, named for my two daughters’ middle names, launched online in December 2023.

Photo credit: Hannah Haston

MW: What items do you specialize in?

CO: Jewelry, clothing, and other accessories. You’ll find several of the same designers I carried previously at Lola + Lina, alongside a handful of new designers I love and know my clients will love, too!

MW: Tell us about your customer – who is she, and where is she going?

CO: No matter her age or where she’s going, she’s having fun! She practices the art of self-expression and moves confidently through the world. The beautiful thing about Lawson Brown is that you can find something for your little one, a high schooler, or a gift for a friend. You can find earrings to wear on your big day, casual clothing, or something for a night out on the town! We love versatile pieces and strive for inclusivity in our offerings.

MW: How do we shop with you? Is it web-only, or do you have pop-ups or participate in shows?

CC: We’re web-only right now! You can find us at shoplawsonbrown.com. If you are local to Fort Worth, use promo code Dropoff, and your order will be dropped off/picked up the same day, free of charge.

Photo courtesy of Lawson Brown

MW: What are three essential items we must have in 2024?

CC: Statement earrings are timeless in my mind, so I’d recommend something loud and proud with a pop of color! Our Rainbow Pop Heart crystal earrings add a wow factor to every look. On the everyday wear side of things, I’m loving our Hoop Pave Earrings and Pearl Baby Giselle studs to add a touch of understated glamour to everything from jeans and a t-shirt to workout clothes.

MW: Pantone’s color of the year is Peach Fuzz. Is this year all about pastel colors?

CO: We love Peach Fuzz! Buying for the seasons to come, I’m seeing a ton of pastel colors. Trends are so much fun to explore, but ultimately, I think style is knowing what you love and what works for you! I love pastels, but trust me when I say I’m not afraid to blend and add pops of bolder, brighter colors.

MW: You have had two children since launching your business, Lola + Lina. Has this affected your focus on what you offer the modern mom?

CO: If anything, my two girls inspired me to offer a broader range of products. I plan to cater to the same clientele, with the addition of more selections for children, from apparel to gift items. I’ve also included athleisure and am excited to expand my clothing offerings. I’m all about elevating a throw-on-and-go look. A time crunch to get ready in the morning shouldn’t stop you from feeling fabulous. It’s also worth noting that my girls are tough critics, so when Lila likes a particular print, I know I need to buy it.

Photo courtesy of Lawson Brown

MW: We love the playfulness of what you bring to your collections. What inspires you for this look?

CO: My litmus test is does a piece light me up, or can I dream up where I’d love to wear it. I’m most inspired by people, places, and art/design.

MW: Will you plan to open another retail shop in Fort Worth?

CO: As of now, that won’t be the case. Never say never, though…