The Property Shop Gets Real

Season Ware knows real estate.

Season Ware
Photo courtesy of The Property Shop

She knows that no matter how many bells and whistles an agency might boast, the heart of the business must be making a client feel special and keeping transactions simple and stress-free while allowing the agents to maintain a work-life balance and retain the majority of their commissions.

Since 2009, Ware has been making this possibly contradictory credo work in The Property Shop. And it has paid off. With over 125 agents and annual home sales valued at more than $250 million, The Property Shop and its luxury branch The Exclusive grew to be Fort Worth’s largest independent brokerage.

“Starting The Property Shop was not just about building a business,” Ware said recently. “It was about creating a space where relationships matter more than profit. As a female business owner and an ordinary mom, I wanted to find a way to contribute meaningfully while still being present in my children’s lives. My kids are now grown, and I’m a Gigi, but the journey of balancing motherhood and entrepreneurship has been incredibly rewarding and continues to inspire me every day.”

Photo courtesy of The Property Shop

Last month, The Property Shop joined Real Brokerage Inc., the fastest growing, publicly traded real estate brokerage in the United States. The Property Shop is now part of Real’s Private Label Program, which allows independent brokerages to maintain their own brand while taking advantage of Real’s technology and management platform. But don’t think this means that The Property Shop is leaving Fort Worth!

Ware explained, “The Property Shop and our luxury branch, The Exclusive, remain hyper-focused on serving the Fort Worth community with the exceptional service you have always loved. Joining REAL Brokerages under a private label provides us with more tools and greater reach to better serve our clients.”

“Real’s Private Label Program offers the best of both worlds,” Ware said. “By aligning with Real, we get to keep the heart and boost the power of our business by gaining access to state-of-the art technology, training, equity and a culture that meshes perfectly with ours. I’ve committed to always doing what’s best for my team, and this was a no-brainer.”

Photo courtesy of The Property Shop