TCU’s Student-Driven Roxo Agency Opens New Workspace Designed for Growth

Roxo, Texas Christian University’s student-run advertising and public relations agency, will host a ribbon-cutting event Friday to mark the opening of its new dedicated workspace. The facility was designed to accommodate the agency’s recent growth and to support increased community engagement while promoting “creativity for good” in Fort Worth. 

“This new space is on the ground floor of Moudy South, giving us agency visibility and an opportunity to showcase our work in a way that we couldn’t do before,” said Sarah Angle, Instructor of Strategic Communication and Faculty Director of Roxo. “Thanks to a grant from Roy and Jeannine Eaton, we can now expand our agency’s reach even further into the community and create partnerships that make Fort Worth stronger, healthier, and more supportive — all the while giving our students the ability to do real work that really matters.” 

Photo courtesy of Roxo

During the past five years, Roxo has doubled in size, now teaching, employing, and preparing 45 students for the real world each semester. It’s worked with nearly 150 clients and provided experiential learning opportunities to more than 450 students since opening its doors 13 years ago. The move to a larger space aligns with the university’s emphasis on experiential learning and community engagement. 

“Roxo’s new front-of-house space is a vital bridge between classroom and community, offering students real-world experience in developing innovative, effective, and responsible strategies and solving communication challenges for clients — a reflection of the Department of Strategic Communication’s commitment to our student-centered mission,” said Dr. Catherine Coleman, professor and department chair of strategic communication. 

Founded in 2011 through a corporate partnership with BNSF, Roxo gives students in the TCU Bob Schieffer College of Communication hands-on experience in a professional setting. The agency operates as a social enterprise, with all revenue reinvested into student learning opportunities.

Photo courtesy of Roxo

“Roxo is in its second decade of giving students hands-on, real-world experience, so it’s fitting that we’re moving into a new, dedicated space that reflects our continued growth,” said Russell Mack, Instructor of Strategic Communication and Faculty Advisor to Roxo. “It’s one of the crown jewels of our communication program.” 

Since its founding, Roxo has contributed an estimated $65,000 in donated services to local nonprofit organizations. In particular, the agency has supported initiatives focused on mental health awareness and suicide prevention among young people.

Roxo’s past clients include Cook Children’s, Fort Worth Report, MHMR of Tarrant County, Once Upon A Room, North Texas LEAD, TCU Harris College of Nursing and Health Sciences, Greater Impact, the Fort Worth Chamber of Commerce, GM Arlington, Project 4031, Righteous Foods, Empower Fort Worth, Leadership Fort Worth, and the Lake Worth and Flower Mound Police Departments.

“Roxo’s expansion is a powerful reflection of TCU’s strategic commitment to student-centered growth and community engagement,” Chancellor Daniel W. Pullin said. “Roxo not only supports experiential learning at its highest level but also deepens our students’ ability to serve Fort Worth through meaningful, community-driven work.”

Photo courtesy of Roxo

The ribbon-cutting ceremony takes place on Friday, Sept. 12, 11 a.m. in the Moudy South atrium located in the Bob Schieffer College of Communication building on TCU’s campus.  Award-winning journalist and author Bob Schieffer, namesake of the Bob Schieffer College of Communication at TCU, will attend.

About Roxo

Roxo Agency is a student-run full-service advertising and public relations agency located within the Bob Schieffer College of Communication at Texas Christian University. Since 2011, Roxo has served over 100 organizations and businesses across North Texas, winning numerous awards for creative work and innovative strategies. More than 400 students have been employed by the agency as “Roxstars,” gaining hands-on industry experience, portfolio pieces, and experience that goes beyond the classroom. We are “creativity for good.” Find us on Instagram @tcuroxo